The Cognitive Dissonance of Cholesterol and Oreos

Cognitive dissonance is a psychological phenomenon that occurs when a person holds two contradictory beliefs at the same time. The psychologist Leon Festinger came up with the concept in 1957. Festinger believed that all people are motivated to avoid or resolve cognitive dissonance due to the discomfort it causes, and it can prompt people to adopt certain defense mechanisms when they have to confront it—namely, avoidance, delegitimizing, and limiting the impact. The last thing people seem to want to do is confront the conflicting ideas and change their beliefs. Sadly, scientists are not immune to this phenomenon. Today I am going to present some recent studies that are generating cognitive dissonance even though they do a better job of explaining phenomena related to cholesterol levels than the traditional theories.